
Brand development, Packaging Design, Graphic Design, and Illustration.
2023
Neurotropolis
The Branding Case Study
Earlier in the year, I collaborated with Claire Honda, a neuroscience PhD candidate at McGill, to create Neurotropolis, a modular board game inspired by her research in language processing. The experience highlighted the power of interdisciplinary collaboration and left us eager to explore new directions for the game.
This case study focused on designing a prototype for a commercial edition of Neurotropolis. Unlike the original 24x26-inch modular plywood version, the goal was to develop a more accessible, portable, and mass-producible format to lay the groundwork for future expansion.
Reimagining the product from the ground up—while preserving the game’s core integrity and educational value—became a meaningful exercise in brand identity, illustration, and packaging design.




